PSA Peugeot Citroen SA, which sold 272,000 cars in China last year to achieve a 3.4% share of the market, hopes to capture 8% of the China market by 2016.
Jean-Marc Gales, executive vice president of PSA brands, forecasts the company’s sales in China will rocket 30% this year—double his prediction for the market as a whole. He says growth will be led by a bevy of new PSA models being introduced in China.
Last year PSA launched the Peugeot 207 hatchback and sedan and Citroen C-Quatre and C-Elysee compact sedans in China. In November, Peugeot’s joint venture with Dongfeng Motor Group Co. opened its second assembly factory in Wuhan. The plant currently makes the Citroen C5 sedan.
The new Peugeot 408 was unveiled last week in Beijing. PSA hopes to sell 100,000 of the vehicles in China.
Designed specifically for the Chinese market, the midsize 408 will be produced in Wuhan and will go on sale in China in April. CEO Philippe Varin previously has said China is a top priority for PSA. The company also is considering a second joint venture in China that would produce low-priced commercial vehicles.
