Even before the collapse of Lehman Brothers helped usher in the global recession, a growing chorus of analysts was concerned about structural problems in the auto supply base that included high costs, debt levels and overcapacity.
Not every company saw a crisis coming, and none expected such a rapid and steep decline in sales, which is why dozens haven’t survived. But a few, including TI Automotive, faced up to their issues and began restructuring well before the collapse. As a result, TI Automotive is exceptionally well positioned as global auto sales start to recover.
William Kozyra, who became chairman, president and CEO on June 1, 2008, has led the re-invention of TI Automotive. In this exclusive interview with AutoBeat Daily, he describes the company’s strategy.
What was TI Automotive’s condition when you arrived?
BK: At a high level, I found a vertically integrated, global provider of fluid storage, fluid delivery and fluid carrying systems with sales of about $2.5 billion and good relationships with many of the world’s major automakers.
The company had good technology and was well positioned to help automakers improve fuel economy and reduce greenhouse gas emissions. But it was highly leveraged with significant debt and high capital expenditures. Even in good times, the owners and I recognized this was not a robust platform. As the global automotive market started to weaken, it was apparent that we would need to change.
What did you do?
BK: First, we addressed the immediate needs of our North American business, which meant aggressive cost cutting. We reduced salaried jobs, implemented a temporary pay reduction in the U.S. and Canada, reduced other fixed costs and cut capital spending.
As we grew more concerned that the decline would spread to other parts of the world, our global senior management team developed a strategy to cut costs across all regions, and it started with our senior global management team taking temporary pay reductions.
What did the employees think?
BK: From the very beginning, we stepped up our communications to help explain the reasons behind our initiatives, and we were very candid regarding specific details about the state of the company. I think it helped build confidence in our plan, and our employees continue to be very supportive.
In fact, after top management took a voluntary pay reduction, several employees down the chain took voluntary pay reductions of their own in support of the company.
I also received very positive feedback on the fact that we were working together across the two business streams we had at the time, which is something that rarely happened in the past. This solidified my view that we needed to start operating as “One TI.”
What did you do about the organizational structure?
BK: With the structure we had in place, we weren’t efficiently leveraging our technology and scale and delivering the resulting value to customers. That led us to create five global divisions that are backed by senior executive customer champions and key account managers whose job is to drive our internal processes to deliver exceptional quality and service to our customers. Other changes included establishing a cross-divisional advanced technology group. With this structure, each division is sharply focused but still part of a unified TI Automotive culture.
Where are you in the process of reinventing TI?
BK: One of the final steps is the formal approval of our balance sheet restructuring, which we negotiated using a process called a “scheme of arrangement.” This is a process that U.K.-registered limited companies like ours can use to restructure their balance sheets. In our case, our lenders agreed to reduce 90% of our debt in exchange for equity, which will give us a much stronger, more stable balance sheet and position us for profitable growth. Beyond making our balance sheet stronger, it doesn’t directly impact our customers, employees or suppliers.
What happens next?
BK: We filed the plan on Nov. 10, and we expect to have U.K. court approval by year-end. That means we will enter 2010 with an exceptionally healthy balance sheet, a sharper focus on technology and a strong emphasis on customer service. I’m very confident it will be a good year for TI Automotive.